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Visit Playboy.com

Playboy.com (0)

Wittyguy (105) 11-04-11  12:33pm
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Too Little, Too Late

First, I'll note that I haven't joined this site. I just saw it listed as a new site on TBP and took a few minutes to tour around. I'm really only commenting on this place because for anyone over 30, Playboy still has a certain residual place in our "hearts" (insert body part of choice).

This is the site they should have done long ago. You get access to the PlayboyPlus sites that have been around for a while, plus at least some magazine/article content, and exclusive HD vids. It looks nice and professional. If they had done something like this years ago they might have had a chance at avoiding bankruptcy.

The problem I see is that they're too late. Without upgrading the quality and content of the PlayboyPlus sites, they're still behind the curve. Also, I don't see any emphasis on social media or fanboy participation beyond some chat sessions. Everything is still softcore and centered on whatever is left of the Playboy mystique. In other words, I don't see this effort resulting in them generating a new and younger audience. If I want softcore, Met-Art kicks their butt. If I want articles about the "sophisticated player" lifestyle I can find that at any number of other websites for free.

This platform also seems to undercut their other niches. It looks like you get access to Playboy radio, i-pad content and some Playboy tv stuff. I guess that makes sense from a consumer point of view but, again, when you're struggling financially with a shrinking brand does that end up shortening your longevity?

The only way I see them continuing on is if they take this website and really push it on other countries (unknown if this site is available in other languages).

Like I said in the title, I like what they've done but I'm not shelling out money for content that other sites do better and I don't care any more about the Playboy brand and keeping up with Hef and his fantasy lifestyle. I doubt many others do any more. If Playboy wants to exist beyond this decade, they need a paradigm shift. While this result is pretty to look at and has a bunch of content, I'd say this ain't it.

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Msg # User Message Date


rearadmiral (388) Too little, too late really seems to sum it up. Playboy is a brand with a lot of recognition and like so many older studios and brands (I'm looking at you, Hustler) they seemed to miss the boat with the internet. I haven't looked at the Playboy site in a while, but the last time I did look I wasn't compelled to join. If Playboy wanted to do it right they could have a huge success on the internet.

It speaks volumes that most of the active PU members are of an age where Playboy means something and no one has posted a review.

I suspect I'll stop in and check out their tour pages.

11-05-11  09:00am

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Capn (28) Too little too late indeed!

All I see in the tour area is hype & razzamatazz.

You can get access to a free gallery if you give them your email address so they can spam you!!!!

Whoop de doop!

Cap'n :oE

11-05-11  09:48am

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slutty (111) Is it even any different? Seems as though you still might have to pay extra for the .tv site. All it looks like is a revamped front page, who knows what it looks like inside.
11-05-11  09:23pm

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elephant (67) They would and could I agree do so much more and rake it in if done right, they have the name and the quality of women to work with. Look at other successful sites and see how they are doing it, they always give so little away on the tour pages, it boring pointless trailers with showing nothing, fair enough it's never going to be hardcore here but at least get a little more daring and show more lesbian stuff, that would bring me in, show updates and proper trailers for each update, newsletters with showing stuff, its creates interest, if you give away nothing and show so little to the viewer to what they actually will get in the membership area people lose interest fast.
11-06-11  02:35am

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